Strategy Development Group, Inc.
Strengthening Your Competitive Advantage
Strategy Development Group, Inc.
Strengthening Your Competitive Advantage
| Chart Your Own Course® Workshop Agenda | ||
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DAY ONE: 8:00 - 12:00 AM Tools for Charting Your Own Course® • Overview of workshop topics and objectives • Presentation of the CYOC® strategic planning four-stage process • Appreciate the impact of the nine differentiators on your business' choices and within your industry • Develop Strategic Choices for each participating company • Agree on and expand upon your Strategic Choices. 12:00 - 1:30 Lunch 1:30 - 3:00 Individual Company Planning Time • Review strategic choices • Consider costs and benefits of each strategic choice 3:00 - 5:00 Explore Your Core Capabilities • Review questions about the Strategic Choices and differentiators • Define your current Core Capabilities • Practice combining Strategic Choices into scenarios • Prepare to do a Competitive Analysis and Market Forecast DAY TWO: 8:00 – 12:00 Implications of The Forecast and Competitive Analysis • Present your competitive analysis and identify new market positions • Present your conclusions about the best way to position your business to meet forecasted market needs 12:00 - 1:30 Lunch 1:30 - 3:00 Individual Company Planning Time • Prepare to clarify your Personal Definition of Success 3:00 – 5:00 Expand the Possibilities Based on your Personal Definition of Success • Present your Personal Definition of Success and the implications on your business Vision. DAY THREE: 8:00 – 11:00 Create Your Vision of the Future • Select and prioritize your Strategic Choices to form your business strategy • Write a draft Vision for your business • Clarify the use of a Vision statement • Prepare to use your business strategy and your Strategic Questions to evaluate past sales 11:00 – 12:00 Bring Your Vision into Focus (Individual Company Planning Time) • Evaluate past sales to identify which are the right sales in the future 12:00 - 1:30 Lunch 1:30 – 4:00 Focus on a Target Market • Identify winning projects/ideal customers • Search for the "golden threads" • Present priority products/services • Present Mission Statement 4:00 – 5:00 Prepare for a SWOT Survey DAY FOUR: 8:30 –12:00 Set Your Sails for Success • Review your Vision and Mission • Appreciate the value of including others in your goal setting process • Use a SWOT Survey to assess your current position • Summarize SWOT Survey results into goal areas • Clarify the roles of sales and profit goals 12:00 - 1:30 Lunch 1:30 - 2:30 Choose Goal Areas • Prioritize goal areas • Choose five to seven goal areas to develop 2:30 – 5:00 Establish Measurable Objectives • Clarify the importance of setting annual Objectives • Identify results you want to achieve for each of the goal areas DAY FIVE: 8:00 –12:00 Turn Your Vision into Action • Review your Vision, Mission and Goals • Review S.M.A.R.T. Objective setting process • Choose your SMART Objectives • Review the importance of action plans 12:00 - 1:30 Lunch 1:30 - 3:00 Taking Action (Individual Company Planning Time) • Prepare initial action plans 3:00 – 5:00 Putting Structures in Place • Organize a structure for managing Objectives • Understand strategic planning as an ongoing management tool • Explore when and how to integrate your annual Objectives with your other management systems |
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