CYOC® Executive Workshop

Seminars

Distinguishing Your Business Strategy

This seminar examines the role Business Strategy plays in achieving business success. Business Strategy is defined as “the development and utilization of specific qualities or characteristics that set your business apart from other businesses in your industry”. We begin this inquiry by distinguishing what Business Strategy is and is not. We consider the different ways businesses compete and then notice that every business or business unit has an “already-defined” way of competing, which we call their “Default” Business Strategy. We go through an exercise of revealing the Default Business Strategy for a participant’s business or business unit and then examine how distinguishing this strategy can have a significant impact on strengthening that business’s competitive advantage.

The Seminar addresses:

• What is Business Strategy
• Comparative versus Competitive advantage?
• The nine ways businesses compete
• Your “default” business strategy – an exercise that will involve one volunteer from the group
• Assessing your “default” business strategy from five different perspectives
• How to strengthen your “default business strategy”

The Seminar can be given over a range of times: from 45 minutes to two hours.

For more information on this seminar, please contact Paul Ratoff at (714) 572-3131 or email paul@strategydevelopmentgroup.com.