CYOC® Executive Workshop

Seminars

Growing Your Business in a Challenging Market

Growing your business in the 90s seemed a lot easier. Most markets were expanding. Optimism was in the air. Owners were more concerned with managing growth than sustaining it.

We live in a different world today. Now business growth comes at the expense of others. What worked in the 90s is less effective in today’s markets. Business owners have to choose: They can DO MORE of what they’re already doing—more products, features, services, markets. Often this leads to the neglect of the core business values and ultimately decreased market share. They can DO LESS—cut back on all peripheral product lines, increasing profit margin, but ultimately losing market share.

This seminar proposes a third choice: DO SOMETHING DIFFERENT—Find a better way of competing, a better way of providing value to your customer. Strategic planning is nothing more than choosing. And this seminar offers a step-by-step process that gives business owners a time-tested, proven structure for making the right choices—and the confidence to commit to them.

The Seminar addresses:

• When companies hit that growth wall
• What companies do when that happens and what are the pitfalls
• How trapped we are in “industry” thinking
• The “business” of your business
• What is a business strategy
• What a business strategy will do for you
• Putting together your “secret sauce”—finding your ingredients to success
• Putting your business strategy into action

The Seminar can be tailored to your needs – from 45 minutes to two hours.

For more information on this seminar, please contact Paul Ratoff at (714) 572-3131 or email paul@strategydevelopmentgroup.com.