Here are some examples of results companies achieved using the CYOC®
methodology:
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An apparel manufacturer realized that its
target customer was no longer the retail store but the end consumer
and refocused it’s marketing and sales resources accordingly.
-
A travel agency, recognizing the drop in
airline commissions, found a more stable source of revenue in
providing fee-based travel administration services to businesses.
-
A consumer products manufacturer and retailer
shifted resources away from manufacturing and retail operations
through outsourcing to build its brand around licensing and product
exclusivity.
-
A private label soft goods manufacturer
narrowed its customer base to be more responsive and relevant to its
key customers.
-
A value-added communications reseller
replaced its conventional direct selling approach in favor of industry
networking and partnership building.
-
A video editing company gained the confidence
to invest heavily in equipment and infrastructure to accelerate its
growth
-
A receivable management firm was able to stay
focused on the development of its unique web-based management tools
and services in the face of more profitable short-term opportunities
-
A finance company redirected it marketing
efforts to building stronger relationships with key intermediaries.
-
An eyewear manufacturer shifted its licensed
brand business to a secondary role in support of product customization
for its retail chain customers
-
A food distributor realized it could dominate
certain product segments if it worked with the premier growers and
provided more creative merchandising to its targeted customers.
